It is a heat protectant and detangler as well, which is very important to me. I try to use the least amount of heat as possible on my hair. Organic quinoa protein works to strengthen and penetrate hair follicles. Wheat protein aids in protecting against heat while soy derived oil works to help detangle. It contains certain organic oils as well to create a pleasant aroma, which always reminds me of going to the salon (my favourite smell!!)
I don't use this every day in my hair, as I don't always blow dry it. On the days that I do want nice straight hair, I'll plop a quarter sized amount in my palm, along with the Aveda Smooth Infusion, and run through evenly from roots to ends. I don't have a problem with greasiness, but if you do, you might want to avoid your roots! Then I brush my hair through and blow dry as per usual with the help of a comb nozzle that attaches to the end. Usually I don't have to do much after this step, but if I want it to be extra sleek, I'll attack with a flat iron (though I try not too use too much heat)! The product itself is $26 which is pricey. I received this as a gift but I would definitely repurchase when I run out.